By Patrick Barnard
, Group Managing Editor, TMCnet
) Telecom has reportedly signed a contract to use the consulting services of KickStart Alliance, a team of sales and marketing executives which helps technology firms develop and launch successful sales and marketing campaigns. More specifically, Tadiran, which provides communications solutions to enterprises, including the most advanced VoIP
softswitches available on the market, will be using the services of Janet Gregory, co-founder of KickStart and former VP of sales for telephony solutions company ShoreTel (News
Gregory, who runs the sales readiness practice at KickStart, has more than 25 years of experience helping tech companies get better results from their marketing and sales efforts. While working for ShoreTel, she helped the company achieve profitability and rise from obscurity to become an IP
Telephony leader with 8 percent market share. Prior to ShoreTel, she was as a member of the founding executive team at voice and web conferencing solutions provider Latitude Communications (later acquired by Cisco (News
)). As VP of sales at Latitude, she took the company from zero revenue to profitability, and then a successful IPO. Gregory has also worked in both the service provider and CPE divisions of Octel Communications (later acquired by Lucent and spun off into Avaya (News
)) and also worked for nine years at ROLM/IBM (later acquired by Siemens). She is an active member of the advisory boards of ShoreTel, Transera Communications, Sylantro Communications and noHold. She graduated magna cum laude from Guilford College in Greensboro, NC and holds a bachelor’s degree in English.
“Tadiran combines the development depth of 40-years in the telecommunications industry with the innovations of IP Telephony,” Gregory said in a press release. “Tadiran is well positioned to deliver exceptional value to their customers and channel partners. I look forward to working with them in the accomplishment of their goals. ”
“Janet and her KickStart Alliance team, bring a fresh perspective to our sales and marketing strategies here in the US,” added Zeev Rubenstein, newly appointed CEO of Tadiran Telecom. “We recognize their experience in sales planning and execution as a terrific resource for Tadiran.”
Gregory’s services to Tadiran will no doubt play an important role in the company’s future success. In October the company announced
the launch of a new loyalty incentive program for its reseller partners, as well as two new co-marketing advertising campaigns that will help its partners in grow their revenue. Dubbed “Accelerate for Success,” the new incentive program offers incremental bonuses for each reseller's staff, including certified technicians, sales persons, sales managers and owners. Rewards include trips, cash rewards and Tadiran merchandise. Resellers will also receive sales and marketing support, as well as training materials designed to maximize each members’ business. They will also receive information on the latest sales promotions and product information to help them promote and sell Tadiran’s solutions.
The new co-marketing advertising campaigns include print and email campaigns, press release templates and more.
Tadiran's VoIP softswitch
solutions and phone systems allow businesses to migrate over to IP Communications at their own pace. The company's softswitch solutions are now used in more than 100,000 locations worldwide, with over 10 million ports installed.
Tadiran, which is now a fast track for growth, also made news on TMCnet in October when it announced
that Zeev Rubinstein, former president and CEO of LEADCOM Integrated Solutions (News
), had been selected to serve as the company’s new CEO, overseeing its North and South American operations.
For more information about Tadiran Telecom, visit www.tadiranamerica.com
For more information about KickStart Alliance, visit www.kickstartall.com
Patrick Barnard is Assignment Editor for TMCnet and Associate Editor for Customer Interaction Solutions magazine. To see more of his articles, please visit Patrick Barnard’s columnist page.